Information Implosion and Explosion: "The Medium Is the Message" (Marshall McLuhan)

By
“That Hitler came into political existence at all is directly owing to radio and public-address systems. This is not to say that these media relayed his thoughts effectively to the German people. His thoughts were of very little consequence. Radio provided the first massive experience of electronic implosion, that reversal of the entire direction and meaning of literate Western civilization. For tribal peoples, for those whose entire social existence is an extension of family life, radio will continue to be a violent experience. Highly literate societies, that have long subordinated family life to individualist stress in business and politics, have managed to absorb and to neutralize the radio implosion without revolution. Not so those communities that have had only brief or superficial experience of literacy. For them, radio is utterly explosive. [. . .] With TV came the end of bloc voting in politics, a form of specialism and fragmentation that won’t work since TV. Instead of the voting bloc, we have the icon, the inclusive image. Instead of a political viewpoint or platform, the inclusive political posture or stance. Instead of the product, the process. In periods of new and rapid growth there is a blurring of outlines. In the TV image we have the supremacy of the blurred outline, itself the maximal incentive to growth and new “closure” or completion, especially for a consumer culture long related to the sharp visual values that had become separated from the other senses. So great is the change in American lives, resulting from the loss of loyalty to the consumer package in entertainment and commerce, that every enterprise, from Madison Avenue and General Motors to Hollywood and General Foods, has been shaken thoroughly and forced to seek new strategies of action. What electric implosion or contraction has done inter-personally and inter-nationally, the TV image does intra-personally or intra-sensuously.” (Understanding Media: The Extensions of Man by Marshall McLuhan, 1964)

Popular posts from this blog

Front Matter (Preface) The Brothers Karamazov by Fyodor Dostoevsky

By Anonymous
Image
The Brothers Karamazov by Fyodor Dostoevsky Verily, verily I say unto you, except a corn of wheat fall into the ground and die, it abideth alone: but if it die, it bringeth forth much fruit. John xii,24 Preface I N STARTING out on the life of my hero, Alexei Fyodorovich Karamazov, I feel somewhat at a loss. By this I mean that, although I refer to Alexei (Alyosha) as my hero, I am well aware that he is by no means a great man, and this leads me to anticipate such obvious questions as: “What is so remarkable about your Alexei Karamazov that you should choose him as your hero? What exactly did he accomplish? Who has heard of him and what is he famous for? And why should I, the reader, spend time learning the facts of his life?” The last question is the fateful one because all I can answer is: “You may find that out for yourself from the novel.” But what if they read the novel and are still unconvinced that my Alexei is a remarkable man? I say this because I sadly anticip...
Read more

Library Booklist (H:cSt)

By
Image
Song of Solomon by Toni Morrison   Anna Christie, The Emperor Jones, The Hairy Ape by Eugene O'Neill   The Chosen by Chaim Potok   Dissolution by C. J.  Sansom   Richard II by William Shakespeare   The Reef by Edith Wharton   The Fifth Son by Elie Wiesel   Meet Mr. Mullner by P. G. Wodehouse
Read more

Library Booklist (H:cStb2)

By
Image
Dostoevsky by Nicholas Berdyaev   The Inklings by Humphrey Carpenter   The Guggenheim's: The American Life by John Davis   The Prime of Life by Simone de Beauvoir   Bernadette of Lourdes by Rene Laurentin   Lives of the Artists by Vasari   The Wandering Scholars by Helen Waddell   One Writer's Beginnings by Eudora Welty
Read more